Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
RE:MAGAZINE #1
re:magazine is a creative magazine founded through a group of amazing individuals from diverse professional backgrounds. The magazine was created as a platform for IBPOC (indigenous, black, & people of color) creatives. The prefix of the magazine is re: and changes per issue, issue number one is called re:volve! I lead the creative team and was in charge for all the design and advertising elements. Below you will find the launch event visuals, the branding for issue#1 and the physical layout.
