Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
HOLT RENFREW
WORKING TOGETHER WITH A DEDICATED TEAM OF CREATIVES AND FABRICATORS WE DEVELOPED a striking retro-futurism-inspired newsstand installation for the launch of HOLT RENFREW'S ANNUAL HOLIDAY magazine. The concept blended nostalgic sci-fi aesthetics with contemporary luxury, creating an immersive and eye-catching experience that invited passerby's to explore the publication in a unique way.
we activated in the heart of the ossington strip as well a scaled down postal box
approach in both vancouver and montreal.
This project was a fusion of creative concepting and collaborating delivering a standout retail environment that elevated the magazine launch and engaged holiday shoppers with
a memorable, thematic experience.
