Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
GOOGLE FRIGHTGEIST
FOR THIS PROJECT WE WERE TASKED WITH THE art direction and design for a high-impact Halloween event tailored for influencers and creators on behalf of google! The goal was to craft an immersive, visually captivating experience that aligned AND INTEGRATED GOOGLE TECH SEAMLESSLY INTO THE SPACE. while ALSO embracing the playful and spooky spirit of Halloween.
From conceptualizing the theme to designing key event visuals and environmental elements,
WE developed a cohesive aesthetic THAT FELT WHIMSICAL, BUT GRAPHICALLY STILL LIVED INSIDE THE GOOGLE BRAND WORLD. COMBING modern tech motifs with eerie, atmospheric details.
The creative direction ensured a memorable, Instagram-worthy setting that encouraged attendee engagement and amplified the brand’s presence across social channels.
