Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
DEINHAAD WINES
For this project, I created digital content, custom graphics, art direction, and photography for a German wine brand targeting young wine drinkers. Working within
the existing brand identity, I developed social media visuals that were fresh, playful,
and aligned with the brand’s modern, clean but playful aesthetic.
My work focused on digital storytelling and content design, helping the brand connect with a younger audience through engaging, lifestyle-driven visuals. From campaign assets to day-to-day content, each piece was crafted to enhance the brand’s online presence
and resonate with its target community.
This project was a balance of creative strategy and execution, supporting a bold, approachable voice in a traditionally conservative market. below are some of my favourite selects from the feed!
