Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
RE:MAGAZINE #2
the second edition of re: was fully made and realized during the covid-19 pandemic. this came with a multitude of challenges, and as restrictions slowly lifted the team was able to come together for a few photoshoots and campaign visuals. the overall look and feel for this issue was ethereal, divine, and mystical. the issue was called re:incarnate, at a time of uncertainty the idea of reforming and shaping a new future felt fitting, especially to a grassroots creative community. i developed this layout featuring custom type, illustrations, graphics and photography.
