Phase #2 incorporates a customized shopping experience spread throughout the city with supporting social materials and visuals that play on the customization element thought the hashtag #MakeItYourOwn and visuals that play around with the apostrophe in the brand name .
Phase #3 is a stunt event revolving around redefining and reclaiming the term "couch potato". Through placing pop up living spaces that showcase the things Leon's sells with each designated area attributed to "couch potato" activities, from a snack area to a quiet reading area. The event has it's own branded food truck serving only potato based foods, along with supporting illustrative posters, direct mail and digital to bring the event to full throttle before it's launch.
Event map by Liam Fleming
HELLO_I AM DARIAN_THANK YOU AND CONGRATULATIONS FOR COMING THIS FAR! :)
IN AN EFFORT TO GET TO KNOW ME BETTER I HAVE DEPLOYED THE PROWESS OF WOMEN'S HEALTH MAGAZINE'S viral ARTICLE "200 (Not Boring) Questions To Ask To Get To Know Someone Better"_enjoy_
Q #172: Would you rather be covered in fur or covered in scales?
A: FUR LOOKS LIKE IT WOULD BE UNCOMFORTABLE AND A LOT OF MAINTENANCE, SO I WOULD PROBABLY CHOOSE SCALES. BUT THE LIZARD KIND NOT THE FISH KIND.
Q #164: If you came back in your next life as an animal, what animal would you be?
A: A WHALE SO I COULD PROVE TO HUMANS HOW TERRIFYING whales are.
Q #139: If you could only teach one thing to your (future) child, what would it be?
A: Probably how to roller blade, I feel like it's a dying sport.
If YOU HAVE ANY FURTHER QUESTIONS OR CRITIQUES ABOUT ME, MY WORK, OR PERHAPS YOU WOULD LIKE TO EMPLOY ME; FILL OUT THE FORM BELLOW :)
I'm LOOKing FORWARD TO hearing from you!
